All posts tagged: brand

Boys´Co – “It´s a guy thing”

This week we want to introduce you to the multi-brand men’s fashion retail company BOYS’CO (www.boysco.com). Chris Weber – our Beauty Expert & Fashionisto tested the new Online Store for BOYS’ CO which recently launched in April 2015. “BOYS’ CO has taken their customer experience to a whole new level with the launch of BOYS’CO ONLINE. The one stop, virtual shop offers a huge selection of in brands like BOY LONDON, J LINDEBERG, HERSCHEL SUPPLY CO, ZANEROBE, SCOTCH&SODA, RAINS, DANIEL WELLINGTON, SAXX UNDERWEAR CO as well as several more. The design of their online store is a great reflection of their retail stores – clean, modern & on trend. I have been a big fan of BOYS’CO for quite a while and have visited each of their 4 retail locations across Vancouver. The collections they offer are well curated and they’re on top of the brands a guy needs in his daily wardrobe. I’m impressed by the fact that BOYS’ CO has been around for over 30 years and grown under the ownership of the Goldman family. The launch of …

Interview – Hong Kiyoung – Prelude to VFW – F/W 2015

What can we expect from the Hong Kiyoung label for Fall/Winter 2015? Tell us the story behind this collection. “There is only one goal in our brand – making the most elegant streetwear. In this season, I got inspiration from the homeless people who I met on Main Street in Vancouver. There was one homeless guy who was the most inspiring to me, and he really was making a graceful elegant figure and even with a gracious manner. After I saw him, I started to research how they dress to make the most graceful homeless look. Certainly it is not that we are homeless. However I think there are some aspects of ‘graceful’ or ‘elegance’ in them. I wanted to challenge myself to make this look as great as others.” We understand that new Artists influencing the contemporary arts are an inspiration point for you. Whose work is resonating with you right now? “Designer Haider Ackermann, who showcased at Paris Fashion Week & Salvador Dali.” You’re a huge fan of vibrant, experimental prints and patterns. …