This week we want to introduce you to the multi-brand men’s fashion retail company BOYS’CO (www.boysco.com).
Chris Weber – our Beauty Expert & Fashionisto tested the new Online Store for BOYS’ CO which recently launched in April 2015.
“BOYS’ CO has taken their customer experience to a whole new level with the launch of BOYS’CO ONLINE. The one stop, virtual shop offers a huge selection of in brands like BOY LONDON, J LINDEBERG, HERSCHEL SUPPLY CO, ZANEROBE, SCOTCH&SODA, RAINS, DANIEL WELLINGTON, SAXX UNDERWEAR CO as well as several more. The design of their online store is a great reflection of their retail stores – clean, modern & on trend. I have been a big fan of BOYS’CO for quite a while and have visited each of their 4 retail locations across Vancouver. The collections they offer are well curated and they’re on top of the brands a guy needs in his daily wardrobe. I’m impressed by the fact that BOYS’ CO has been around for over 30 years and grown under the ownership of the Goldman family. The launch of their online store is simply the next step in providing easy access to stylish clothes. One of the most exciting things for me personally is that now I will be able to shop BOYS’ CO when I’m back in Europe for the summer! One of the great offers available to fashionable men in Canada is that shipping is free for orders over $150.”
Boys’Co grew up in Vancouver, beginning 30 years ago as an iconic fashion hot-spot in the landmark Oakridge centre. In fact, Boys’Co has been one of the pioneering leading-edge, multi-brand men’s fashion retail stores in Canada. Our vision is as clear today as it was then: to be the city’s leading curator of men’s designer and casual sportswear. A visit to our stores reveals our philosophy in action. They exude energy in a very contemporary environment, blending in the fashion of rising artists, well-established fashion houses and some of the more elusive designers are showcased.
The Boys’Co story is steeped in a proud history of local fashion retail. The family operated business began in 1946, rapidly rising to become the acknowledged leader in the men’s fashion scene. Now, some three generations later, the business continues to thrive. Its appeal has broadened to include guys from teenagers to men in their 60’s. One of the key ingredients to our success has been our willingness to listen and respond to the needs of our customers. After all, we are in the people business. Moreover, we believe in a time-honoured approach to service. Our store associates are hand-picked and are trained by the senior members of our team – many of whom have stayed with Boys’Co for over a decade.
Ours is a fashion business that believes in everyday relevancy. If it is not relevant to our customers, then why bother at all? We integrate humour, irreverence, wit and creativity into our business, because this is what ultimately connects with our market. The Boys’Co fashion statement? It’s a Guy Thing! (Source: http://www.boysco.com)