We had an exclusive look at -Sofia & Connally McDougall-´s Pop Up Shop in Chinatown on Friday, April 24th 2015. Sofia & Connally had their entire F/W 2015 collection (as seen at Vancouver Fashion Week) alongside former lines from previous seasons for retail.
Together these local designers hosted Vancouver´s Fashion Scene & Shoppers event in a hidden gem and brilliant pop-up location @thisopenspace 434 Columbia Street. This pop-up ready space called “The Playground” is a storefront location and offers the tenant to host a capacity of 80 people on 600 SqFt. This minimalist space is a blank canvas for creativity which Sofia & Connally proved to be true in an outstanding way.
Sofia & Connally couldn’t have said it better, “Come rock out with your favourite Vancouver VIPs and score exclusive deals on pieces hot off the runway”! The prices were indeed reasonable for the one-of-a-kind designer pieces. Just when you think it couldn’t get any better Sunday, April 26th both designers offered a customer appreciation discount of 30 % off their collections.
Another special treat for all shopping enthusiasts were models performing as live-mannequins. This interactive window display certainly caught our attention! Once inside Sofia & Connally’s friendly squad helped introduce the collections guiding customers throughout the shop.
In addition to the Sofia & Connally collaboration the two designers were joined by the very talented jeweler Parisa Padidar of Standout Boutique for the duration of the 3-day-event.
The designer Sofia Méndez Schenone was born and raised in Chile. The whole production of Sofia takes place locally in Vancouver. Each design is using luxurious and natural fabrics. Special focus is directed to construction, fit and detail resulting in beautifully designed, easy-to-wear garments. The pieces are vibrant, feminine, and do not over shadow the woman wearing them. Sofia is perfect for a day about town or a night of wine and laughter; perfect for bringing out the best qualities in you. (Excerpt of http://www.sofiaclothing.com)
Sofia is created with this story in mind: “There were dresses and blouses on her floor, scarves scattered across her bed, and even her go-to jeans didn’t feel quite right. The problem was none of these clothes made her feel beautiful, and today she needed to feel beautiful. She needed that one piece of clothing that she could slip into and without another wasted thought (or hour of trying on clothes), would bring out the best in herself.” (Excerpt of http://www.sofiaclothing.com)
About Connally McDougall:
Connally McDougall is a highly acclaimed Canadian fashion designer, mastering her discipline at Central Saint Martins and based out of both Vancouver and London. Her work is rich in textural details, architectural silhouettes and is fundamentally designed with confident, international women in mind. Her line encompasses ready to wear couture as well as accessories, active and intimate apparel. The materials used in her collections are sustainable and responsibly made in the UK and North America and made by hand in her studio. (Excerpt of http://www.connallymcdougall.com)